Welcome to the first 2012 edition of Simple, Smart & Sexy! Incredibly enough it’s almost February… well, I hope you had a chance to celebrate this new year with loads of champagne and happiness. As you will see on today’s video, I celebrated the new year in a little country called Uruguay (which The Simpsons just mentioned in
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Welcome to this week’s edition of Simple, Smart & Sexy. First of all, let me wish you a super Happy Holiday season. This week I am presenting two trends: Trade-in & Trash-up and Cash-less. Both trends offer many possibilities for business model and marketing innovations. On one hand we are living in an era where things get old in no (more…)
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As we approach the end of the year, you may want to think that in 2012 you may need to really, really, really rethink sales and sales structures. Maybe 2012 is the time to say goodbye to the middle-man; maybe it’s time to rethink the middle-man’s role; maybe it’s time to rethink what is your approach to marketing and sales. (more…)
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Yes, you read it right. Innovation is a commodity. Let me explain… In 2008 I did a Google search of the word “innovation” and got a little over 5.5 million results. If you do it today you’ll get 410 million and guess how many results it produced just some days ago when I recorded this video? Watch it and you (more…)
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It is my intention to share with you during this month of December what I consider are important trends which will drive innovation in 2012. Today… it’s time to go back to move forward! It’s well known that human beings have a hard time adapting to change. In fact, we dislike change that happens without us needing it or wanting (more…)
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Every time I share the Simple, Smart & Sexy concept someone will come back and ask me… so how is it: Sexy, Smart and what….? The one word everybody remembers is Sexy and that has it’s pros and cons. One one hand, it is obvious that the word produces exactly what it should: attraction. Everybody captures this part of (more…)
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This week we received many great questions. Jean Christophe from France asked if there is a process to they can follow to become Simple, Smart & Sexy. This is one of my partner’s obsession… the process. And, although I keep saying processes have nothing of Simple, Smart & Sexy, there is a process, which I will share with you. In (more…)
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It’s interesting because when I get to explain the “sexy” part of the Simple, Smart & Sexy concept is when people react. While I explain the Simple and Smart portion of the concept people usually nod, but when I start explaining the Sexy part is when they catch their breath and go… ‘aha’. In my mind this happens for two (more…)
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I’m always trying to come up with a provocative question which will help my clients transform their products, company or brands into something innovative, interesting, useful; or in my own terms: Simple, Smart & Sexy. Not long ago I realized that the easiest way to business stagnation is thinking “this is it; this is how things ARE in this industry; (more…)
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Every year, 30,000 completely new consumer products are put to market in the United States. Consumer intake is estimated to be 5, which means that clients in highly consumer markets like the US, have to choose among 30,000 new products to try only five. As a result of this complexity, companies are applying the concept of simplicity as a core (more…)
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