Welcome to this week’s Simple, Smart & Sexy post. Today’s video is about re-inventing the relationship with the client to accelerate growth. Customer centricity has become a business imperative and intentionally and purposely designing the customers’ experience with your brand, a must. According to the IBM 2010 CEO study, getting closer to customers is the overwhelming top priority for CEOs as (more…)
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Welcome to this new edition of Simple, Smart & Sexy. As you know, we have been running a survey on how Simple, Smart & Sexy are some brands. Being the creators of the SS&S concept, we recognize that today’s market is super complex for brands because categories are crowded and new categories are being created every day trying to find (more…)
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Welcome to this new edition of Simple, Smart & Sexy. Do you remember how the world was just 10 years ago? It was 2002, a time when maybe you didn’t have a computer at home -yet – and probably if you had Internet at home it was dial-up, and of course we didn’t know what Facebook was. Today we cannot (more…)
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Welcome to a new edition of Simple, Smart & Sexy. In December of 2011 we started sharing some consumer trends driving innovation. We spoke about many things. In fact, very important things that I don’t want you to forget…so, in today’s video we will review some of the most important trends we’ve covered so far. Trend 1 – Retro style (more…)
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Welcome back to this edition of Simple, Smart & Sexy. This week I’ve attended Imaginatik‘s Leaders Forum in Boston. It’s a great conference attended by real Innovation Leaders from every important company in the US and overseas. To me it has been a great experience as I learned in which ways companies are struggling with innovation. If I have to (more…)
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The title of this article reminds me to one of my favorite songs, “Simply the best” by Tina Turner! Welcome to another – almost – weekend… Fridays should really be called “almost“. They would be far more motivating, don’t your think? Before I even get into this week’s subject, I would like to remind you to vote on the SuperS (more…)
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It’s Friday and I’ve spent most of this week in New York, one of the most trendsetting cities in the world, if the the most. Welcome to this new edition of Simple, Smart & Sexy… inspired by New York and a question I received from a client: how do you manage a crisis in this era? How do you? This (more…)
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It’s Friday again and here’s the last thought of the week… Marketing is Targeting! (And targeting could be a creative cheat to innovate…) Welcome to this new edition of Simple, Smart & Sexy… many times I’m asked how to innovate when a company doesn’t belong to a sexy industry like consumer electronics. In today’s video, I will show you how (more…)
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Hello, and welcome to this week’s frightening edition of Simple, Smart & Sexy. Yes, what you are going to read and watch today, it’s pretty frightening, however it’s related to our online privacy. I suggest you first watch the video and then you read more…. Face recognition As it’s mentioned on the video, face recognition is a dangerous challenge for (more…)
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Welcome to this week’s edition of Simple, Smart & Sexy. Did you know that every two days we create as much information as we did from the dawn of civilization until 2003? It’s crazy, isn’t it? At least it’s a bit overwhelming. Reality is, technology is shrinking time giving consumers more options and brands less time to react to competitors. (more…)
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