Smart means useful intelligence
Somehow, is the capacity to adapt to a constant changing reality, be everywhere at all times, speak every language, be sensitive to cultural differences, multitask without the blink of an eye.
In this multitasking reality we live in, we need products or services that will allow us to do more things with less effort (in less time, less resources).
Smart products are those, which allow us to do the same things in a more intelligent or easier way or those which intelligently have resolved a problem no other brand has resolved before.
See some examples of SMART products and get inspired.
Lexus’s Future-Proof Approach and Engineering Amazing concept for designing super smart cars which tackle into several of our main concerns: safety, using predictive technology to foresee the many distractions a driver can have or environmental by creating cars which are 85% recyclable.
Nothing smarter than a Smart Phone
Smart phones are the best explanation of what a smart product is. Smart phones are not just phones; they are an entrainment platform, photo camera, agenda, ATM, credit card acceptance device, mobile social networking among many other things.
As a world traveller and having lived in Europe during a cat’s life (7 years), I’ve realized the Euro (Europe’s single currency) is one of the smartest tools I can think of, since it allows us to travel throughout Europe without worrying about changing money and getting ripped off by a scumbag currency exchange shop.